Editing
The most common form of editing associated with the music videos is fast cut montage, this ensures multiple views for the audience who on the first watch probably wouldn’t catch everything. This means more promotion for the artist. The editing of course has to relate to the speed and feel of the song itself. So fast cut montage would work particularly well with an upbeat song. However, if the song is a slower one the editing would have to fit with it. So, slow pace and gentler transitions could be used to establish the mood of the piece. This type of editing is apparent for the work of many female solo artists with a broad audience appeal such as Dido http://www.youtube.com/watch?v=j-fWDrZSiZs
A video without editing would be incredibly difficult to pull off. Very few artists have attempted such a task as editing helps the mood and pace fo the video. Lisa Loeb’s Stay, however, is a very cleverly choreographed music video with no cuts and no edits. Its done by a hand held camera using steadicam. The camera positions and singers movements around the flat would of needed very accurate planning. It took 8 takes to get it correct http://www.youtube.com/watch?v=70PR5pinGs8
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